The Alhambra is the most frequently requested private corporate event location in Spain, and the most frequently misunderstood. The misunderstanding takes the form of a brief that arrives with the assumption that the Alhambra is hireable for a private gala dinner

Puglia is the fastest-growing incentive destination in Italy and, for now, the most underused relative to its assets. The reasons for its growth are straightforward: it offers the combination of natural landscape quality, architectural heritage, gastronomic depth, and accommodation specificity

The Tuscan grape harvest — the vendemmia — is the most atmospheric and the most specifically Italian backdrop for a corporate incentive programme, and the least used by the incentive industry relative to its quality.

Amsterdam is the most visited city in Europe for corporate events and one of the most frequently cited as disappointing by incentive buyers who have been there more than once. The source of the disappointment is not the city — it is the programme formula that has accumulated around it: the canal boat dinner, the Heineken Experience, the Keukenhof day trip, the gala dinner in a warehouse with a DJ.

The standard Italian incentive programme is built around three elements: accommodation at a marquee property (a five-star hotel in Florence, a converted masseria, a cliff-side villa on the Amalfi Coast), a curated activity programme (cooking class, wine tasting, boat excursion, city tour), and a gala dinner in a photographically significant setting.